Tourism assets are distinguished by their diversity, including various forms of accommodation: hotels, tourist residences, holiday villages, and youth hostels. An important characteristic is the need for these establishments to constantly adapt to changes in travelers' expectations, which influence valuation scenarios.
Formerly neglected and depreciated by investors due to a lack of professionalism of operators and an image that was too "popular", outdoor accommodation has undergone remarkable development. The move upmarket and the constant increase in occupancy rates have captured the attention of investors. Today, they are paying close attention to these booming assets, which are experiencing significant annual growth.
Campsites...!
Formerly neglected or even depreciated by investors due to the lack of professionalism of operators and its « popular » image, outdoor accommodation has undergone remarkable development. The move upmarket to meet the growing demands of customers and the constant increase in occupancy rates have captured the attention of investors. Today, they are paying close attention to this booming asset category, which is experiencing significant annual growth.
What are the attributes that characterize the “Outdoor Hotel Industry - Camping” asset ?
Campsites stand out for their diversity of features. Some highlight their privileged location on the beach or by a lake, thus attracting holidaymakers in search of natural landscapes and relaxation by the water. Other establishments, even if they do not benefit from a specific geographical location, stand out for a particularly attractive range of services.
These campsites often offer a complete range of leisure facilities, including water parks with heated swimming pools, wellness areas with spa, hammam and sauna, restaurants, mini-markets, kids’ clubs and even dinner shows, thus offering a complete and entertaining holiday experience for campers.
The wide range of services available within campsites has the advantage of retaining customers within the establishment, thus creating a friendly and entertaining atmosphere where holidaymakers can fully enjoy their stay without having to leave the structure. By offering facilities such as swimming pools, spas, restaurants, mini-markets and activities for the whole family, campsites create an environment conducive to relaxation and entertainment, thus meeting the needs and expectations of holidaymakers.
In addition, campsites often offer a variety of accommodation, from traditional camping pitches to high-quality mobile homes, allowing guests to choose the option that best suits their preferences in terms of comfort and budget.
What are investors' expectations ?
Outdoor hospitality represents an asset class that is still relatively underestimated but extremely attractive to investors. The solid yields and cash flows secured by long-term leases offer considerable advantages in a portfolio diversification strategy.
In addition, the scarcity of available assets, due to legal and environmental restrictions limiting the creation of new facilities, combined with the trend towards financialization and consolidation of the sector, suggests an increase in liquidity for this type of asset in the future, following the pattern observed in the healthcare real estate sector a few years ago.
What are the main criteria for evaluating outdoor hotel centers ?
• Geographic location: The popularity of the region and the tourist prospects offered, the accessibility of the campsite, its proximity to the beach or the lake, etc.
• Tourist label: Certification also contributes to the reputation of destinations and guarantees a tourist flow (UNESCO World Heritage Site, labeling by the Most Beautiful Villages of France, belonging to a National or Regional Natural Park, etc.)
• Quality of facilities and services: The usual size of the plots available, the type of mobile homes available, as well as the range of services offered by the campsite (such as a heated swimming pool, Wi-Fi access, a restaurant, a grocery store, children’s activities, etc.)
• Commercial operation and development potential: Presence of a renowned brand or an independent operator, potential for extension or redevelopment of plots for increased optimization.
• Compliance with standards: The regulations associated with the classification of the campsite must be observed.
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Hotels
Hotels, tourist residences, vacation villages and youth hostels: the need to constantly adapt these establishments has an impact on valuation scenarios...
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